01 — The idea
Our name comes from lumen — the unit of light. Most brands don't have a visibility problem. They have a clarity problem. We strip away the noise until what makes you different is the first thing anyone sees — then we build the systems that keep it glowing.
Founded in Madrid, working across Spain and Germany. Small by design: you talk to the person who builds your product, not an account layer.
02 — What we do
Three disciplines, one spark.
Each one strong alone. Together, they compound — a site that converts, systems that scale it, a story that carries it.
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01 Websites
Fast, beautiful, conversion-focused sites that become the heart of the brand. Designed and hand-coded — no bloated templates, no page builders.
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02 AI Automation
Systems that remove busywork and let teams move at the speed of thought — booking flows, review engines, customer follow-ups and internal tools that run while you sleep.
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03 Brand Growth
Strategy and storytelling that turn attention into durable momentum — positioning, content systems and local visibility that compound month over month.
03 — Selected work
Real work, real clients.
No stock case studies, no invented logos. What you see here is live on the internet right now.
Shen Xien
A full digital presence for one of Madrid's beloved Chinese restaurants — website, menu experience and the local visibility to fill tables.
Visit shenxien.es04 — How we work
From first spark to steady glow.
Discover
A focused working session on your business — customers, numbers, competitors, what's actually holding growth back. You leave the call with clarity even if we never work together.
Week 1 · Free intro callDesign
Direction before decoration: positioning, structure and a visual system built on your brand — reviewed with you at every step, so there are no surprises at delivery.
Weeks 1–2 · Concept & designBuild
Hand-coded, fast and accessible. Automations wired in where they save real hours. Tested on real devices before anything ships.
Weeks 2–4 · Development & QAGrow
Launch is the starting line. Monthly care, measurement and iteration keep the site improving — that's where the compounding happens.
Ongoing · Care & growth retainerLight the way. Make brands impossible to ignore.
The Luminara promise
05 — Good questions
Asked before every project.
Straight answers, before you even have to ask. Anything missing? It's one email away.
What does a project cost?
Every project is scoped individually after a free intro call, then quoted as a fixed price — no hourly surprises. You'll know the exact investment before anything starts, and what it covers.
How long does a website take?
Most sites go from first call to launch in two to four weeks, depending on scope. AI automation and growth work run as ongoing monthly engagements after that.
Do you only work with businesses in Madrid?
No — we're based in Madrid and work with companies across Spain and Germany, in English, Spanish or German. Everything runs remotely with clear weekly updates.
What happens after I reach out?
You get a reply within one working day and a free 30-minute intro call. You leave that call with honest first thoughts and clear next steps — whether or not we end up working together.
Who will I actually be working with?
Directly with the founder who designs and builds your project. No account layer, no hand-offs — the person you talk to is the person doing the work.
06 — Start a project
Ready to light the way?
Tell us where your brand is stuck. You'll hear back within one working day with honest first thoughts — no pitch deck, no pressure, and the intro call is free.
Book your free intro call hello@luminara.agency